01. Client Objective :
To evaluate the effectiveness of the current marketing budget using ROI analysis and redirect underperforming spend toward high-impact channels—resulting in a cost savings of USD 100,000 over three months.
02. Project Goals :
The goal was to ensure marketing expenditures were aligned with measurable business outcomes. The project focused on:
- Assessing whether current marketing activities delivered expected returns
- Identifying underperforming budget areas
- Calculating ROI and evaluating redirection opportunities
- Maximizing impact from the existing budget without increasing spend
“It’s good to have money and the things that money can buy, but it’s good,to check up once in a while and make sure that.
- Satisfied Client
03. Project Scope & Execution :
- Marketing Budget Assessment (Reviewed the total allocated marketing budget and clarified the primary goal for each campaign or activity.)
- Performance Evaluation (Measured actual results against goals—engagement, leads, conversions, or brand impact.)
- ROI Calculation (Determined return on investment for each major spend category and identified inefficient allocations.)
- Budget Redirection Proposal (Developed a redirection plan to shift funds toward higher-performing channels and activities.)
“Online Finance Manager helped us uncover inefficiencies in our marketing spend. Their ROI-based approach saved us over $100K in just three months while improving results. A true value-add service.
- Satisfied Client
04. Results & Impact :
Through detailed ROI analysis and strategic redirection, the client achieved USD 100,000 in marketing cost savings within a three-month period. Marketing effectiveness improved, and future budgets were aligned more closely with data-backed performance metrics—setting a foundation for smarter spending going forward.